Roon keeps the ordinary moments you'll miss most — photos, video, voice, and the words behind them — and turns them into a story worth living twice.
why roon exists
The camera roll was supposed to solve this. It didn't. It gave us volume without meaning: thousands of images nobody will ever open, filed under a date that tells you nothing about what actually happened that day.
Roon isn't storage. It's the part nobody built — the part that remembers why it mattered.
what you can keep
It's the sound of her voice at four. The thing you scribbled at 2am because you didn't want to forget it. The video nobody meant to take. Roon keeps all of it in one place, in whatever form it arrived.
Drop in one or ten thousand. Full resolution, never compressed, always yours to take back out.
The clips that actually move — the wobble, the laugh, the eleven seconds before they noticed the camera.
Record straight into Roon, or send in voice memos you already made. Voices change faster than faces.
Type it here, or bring in notes you've kept elsewhere. One line counts. So does a thousand words at midnight.
Link Google Photos or Apple Photos and Roon will quietly surface what's worth keeping. Nothing is imported automatically and nothing is ever pulled behind your back.
You choose what crosses over. Approve a moment, a day, or a whole trip. Disconnect any time and everything you've kept stays exactly where it is.
where the name came from
When she was four, she drew a little dinosaur. Wild spikes down its back, a lopsided smile, arms that don't quite reach anything. It's the logo you've been looking at this entire time. I have it tattooed on me.
She drew this at four years old. We didn't redraw it, clean it up, or hand it to a designer. It's hers, exactly as she made it — and it's the whole company's identity.
Rooney has a rare autoimmune disease. Her own immune system attacks her muscles. There's no cure. She has monthly infusions, chemotherapy, and steroids — a schedule that would flatten most adults, and she's a kid.
She also lives more in a week than most people manage in a year.
Watching her taught me something I wish I'd learned a gentler way: how fast this goes, and how much of it slips past while you're just trying to get through the day. The days you'd give anything to have back are almost never the ones you thought to photograph.
That's Roon. It exists for her first, and then for anyone who has ever realized, too late, what they'd stopped paying attention to. Whether you're keeping this for a newborn, a parent who won't be here forever, or for yourself — the reason is the same.
— Jeff, Rooney's dad
meet rooney
A quick note on the name: Rooney is my daughter. Rooney is also what we named the storyteller inside the app, because it does the one thing she taught us to do — pay attention to the small stuff. When you see Rooney in the product, that's the assistant. The girl came first.
Across months and years, it sees what keeps repeating in your life that you're too close to spot.
Not a caption. A few honest paragraphs about what a day actually was, built only from what you gave it.
Gentle, specific questions — never a form, never a daily nag. The ones your kids will want answered in thirty years.
You never make an album. Chapters assemble themselves, and they're named like memories, not folders.
Every January, a cinematic look back — the happiest moments, the hardest ones, who mattered most. Not statistics.
Write to someone now, choose when they receive it — a birthday, a wedding, a day decades from here.
It will never invent a memory. Every word comes from something you gave it. If it doesn't know, it asks — it doesn't fill the gap.
It will never impersonate someone. Roon preserves the people you love. It does not simulate them, generate their voice, or pretend to speak as them. That line will not move.
Your memories stay yours. Never sold, never used to train public models, and you can export everything — originals included — any time.
Roon isn't open to everyone yet. We're letting in a limited first group — people who'll help shape it, get in at founding pricing, and keep that price for as long as they stay. Add your email and we'll be in touch as spots open.
We'll email you the moment a spot opens. Thank you for wanting this to exist.
pricing
Here's where pricing will land when we open up. Beta families lock these rates permanently.
See if it's for you.
free, always
For the whole story, as it happens.
billed monthly
For the ones you're never letting go of.
one payment, no subscription
We built the Forever plan because it felt wrong to ask you to trust us with something permanent, and then rent it back to you every month.