Not photo storage · A storyteller for your family’s photos
Relive the moments. Told as a new story.
Roon turns your family’s photos, video, and voice into visual chapters — a crafted story, not just the files.
Every birthday, in orderA thread Rooney found · 2022 → 2025
The problem
You take more photos than any generation in history — and almost none of them are ever seen again.
They pile up by the thousand. Birthdays, ordinary Tuesdays, your mother’s voice in an old voicemail. The pile is where they stay — not because they don’t matter, but because nobody has time to make them into something.



Meet Rooney
The storyteller inside Roon.
Rooney is the storyteller who lives inside Roon — she reads your family’s photos and writes the story back to you. Chapters, not albums. And when you want a memory, you just ask her.
Ask RooneyWhat would you like to remember?
27 birthday moments, 2022 to 2025. Want to watch them grow up?
Make this a filmAn example ask, from Roon’s sample family.
She writes chapters, not albums — using only your family’s own photos, words, and dates.
She asks, gently — a question by text now and then. Never homework, never a deadline.
She never invents a memory — and your family’s story is never sold, never used to train models.
Threads
Your photos aren’t a pile. They’re full of threads.
A thread is one thing, followed across the years — every birthday, every haircut, the garden every summer. Rooney spots them, names them, and keeps them growing.
Every birthday, in order
A thread
Turning 7
8 moments
Turning 6
11 moments
Turning 5
9 moments
Turning 4
7 momentsFour birthdays. One line through her childhood.
Make this a filmAn example thread, from Roon’s sample family.



The same garden
Every summer since 2021


First days of school
Preschool to now


Milo, growing up
The dog, every yearFilms
Press play, and it’s all back.
Any thread or chapter can become a film — your photos and videos in order, with their own sound. No narration, nothing added. Just the day, alive again, on the big screen.
See inside RoonWhere the name came from
Roon is named after my daughter, Rooney.
At four, she drew the dinosaur that is our logo. We never redrew it. I have it tattooed on me.
Rooney has a rare autoimmune disease, and no cure. She also lives more in a week than most people manage in a year.
Watching her taught me how fast this goes — and that the days you’d give anything to have back are almost never the ones you thought to photograph. Roon exists to give those days back.
— Jeff, Rooney’s dad
Pricing
One plan. That’s the whole menu.
Start with a free test run. Pay only if you want the whole story told.
Start
$0 · free test run
- Rooney follows 1 person
- One chapter, from your first 150 memories
- Room for 2,500 memories
- Export always free
Roon
$99 / year · or $12 / month
- Rooney follows 3 people
- Room for 25,000 photos + 300 minutes of video
- Chapters, threads, films & letters
- A Year Film every January
Forever
$749 · one payment, for life
- Everything in Roon, forever
- Rooney follows 5 people
- Room for 60,000 photos + 800 minutes of video
- Legacy handoff, built in
Only two upgrades exist: one more person Rooney follows — $24/year, and more room — from $30/year. Annual is the better deal; monthly costs a little more, on purpose.
We’re opening Roon to a small group of families first.
Founding pricing, a direct line to the people building it, and your price locked for as long as you stay. Add your email — we’ll write when your spot opens.
You're on the list.
We'll email you the moment a spot opens. Thank you for wanting this to exist.